Where to Get the Best Resale Products Philippines
Taking advantage of a price-driven market
If there's one thing we can surmise from the popularity of these eCommerce product categories in the Philippines, it's that Filipinos shop online because of price, discounts, brand, and convenience.
For international merchants, this could mean that lower-priced and medium-range items offer the best returns in the Philippines, particularly now that many need to tighten their belts. This may be an emerging eCommerce market, but all signs point towards sustained growth in the future. If you play your cards right, you may be able to secure a favourable position in the country before other merchants rush in.
As mentioned earlier, Filipinos are voracious social media users, so be sure to invest in social media marketing and advertising, particularly on Facebook, to stay top of mind in this market. For electronics, discounts and sales are a surefire way to grab attention, as seen in Lazada and Shopee's shopping festivals. For fashion, consider partnering with local influencers on Instagram—the de facto haven for Filipino fashionistas.
Keeping in mind Filipino online shoppers' focus on price, try to see if you can offer vouchers and promo codes for your store. If you have a strong following on your store's social media pages, you can run simple contests or polls there, too, to reward your customers with prizes. And keep an eye out for the hottest sales periods in the Philippines so you can plan your product offerings and marketing campaigns ahead of time.
As an archipelago of more than 7,600 islands, the Philippines presents eCommerce merchants with logistics issues. However, suburban and rural areas with fewer shopping malls comprise a potential market for online sellers, who can deliver items that are otherwise unavailable in brick-and-mortar stores.
Therefore, it's important to find a reliable eCommerce logistics partner and last-mile delivery service provider that can deliver packages nationwide, without drastically increasing the shipping fees. If you can offer Filipino online shoppers the products they're looking for plus an excellent delivery experience, you'll be on your way to success in the Philippines' eCommerce market in no time.
Looking for reliable B2B or B2C logistics solutions to the Philippines? Talk to us below to find out how Janio's wide logistics network has you covered:
Interested in eCommerce in the Philippines? Find out more about Philippine eCommerce scene here:
- 2020 Guide to Entering The Philippines' eCommerce Market
- How to Ship to The Philippines
- What's Driving eCommerce in The Philippines?
- Who are The Philippines' Online Shoppers?
- When do the Philippines' Hottest eCommerce Sales Take Place?
- De Minimis Rate in The Philippines
References:
- Digital in the Philippines 2021 — DataReportal – Global Digital Insights
- Reaching the Philippine consumer – Santandertrade.com
- Business Mirror – Philippine retail industry posts positive outlook for 2019 | Leony Garcia
- Google, Temasek and Bain – e-Conomy SEA 2020
- iPrice Philippines – Ang Map ng E-Commerce Philippines
- Ibid
- Statista – Digital Markets Consumer Electronics – Philippines
- iPrice Philippines – Ang Map ng E-Commerce Philippines
- Digital in the Philippines 2021 — DataReportal – Global Digital Insights
- Computers and Peripherals in the Philippines | Market Research Report | Euromonitor
- Google, Temasek and Bain – e-Conomy SEA 2020
- Ibid
- Mobile Phones in the Philippines | Market Research Report | Euromonitor
- Realme takes top spot in PH smartphone rankings in Q1 2021 – revü
- PR Newswire – Lazada's 11.11 shopping festival breaks records, serving more than 40 million users
- Al Jazeera – Philippine capital in new lockdown as thousands rush for vaccine
- NCR Plus placed under GCQ with heightened restrictions from August 1 to 15 – Presidential Communications Operations Office
- Business Mirror – Long lines for Xiaomi Philippines' first store | Dinna Chan Vasquez
- Pinoy Techno Guide – Pocophone F1 Sold Out in 5 Minutes on Lazada Philippines
- Statista – Digital Markets Fashion – Philippines
- Statista – Digital Markets Fashion – Philippines
- Statista – Digital Markets Bags & Accessories – Philippines
- iPrice Philippines – Ang Map ng E-Commerce Philippines
- Zalora 2020 Southeast Asia Trender Report
- Manila Standard – Online shopping trends of Filipinos ahead of Shopee 5.5 Double Double Sale
- Zalora 2020 Southeast Asia Trender Report
- Apparel and Footwear in the Philippines | Market Research Report | Euromonitor
- iPrice – Why the Fashion Industry in Southeast Asia Will Survive COVID-19's Aftermath
- Digital in the Philippines 2021 — DataReportal – Global Digital Insights
- Zalora 2020 Southeast Asia Trender Report
- Statista – Digital Markets Food and Personal Care – Philippines
- Beauty and Personal Care in the Philippines | Market Research Report | Euromonitor
- Bworld – Self-care, a blooming industry amid COVID-19
- Skin Care in the Philippines | Market Research Report | Euromonitor
- ibid
- Filipino Skincare Brands You Should Try (2021 Edition)
- Premium Beauty and Personal Care in the Philippines | Euromonitor
- Entrepreneur PH – (defunct link) – You can be a K-beauty reseller through this eCommerce site for only PHP 2000 (accessed 2019)
- Cosmo Philippines – Filipino Skincare Brands You Should Try (2021 Edition)
- iPrice Philippines – Ang Map ng E-Commerce Philippines
- Entrepreneur PH – (defunct link) – How fast are PH's most popular online stores in delivering orders
- Statista – Digital Markets – Toys, Hobby and DIY – Philippines
- Statista – Digital Markets – Toys and Baby
- Baby and Child-Specific Products in the Philippines | Euromonitor
- Traditional Toys and Games in the Philippines | Market Research Report | Euromonitor
- Statista – Digital Markets – DIY, Garden and Pets – Philippines
- Home Improvement in the Philippines | Market Research Report | Euromonitor
- Ibid
- Pet Care in the Philippines | Market Research Report | Euromonitor
- Philippine Google Search interest for skin care and cosmetics topics the past 5 years ending 25th August 2021
Where to Get the Best Resale Products Philippines
Source: https://janio.asia/articles/philippines-top-3-ecommerce-product-categories/
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